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Article #183: Ford Beats Chevy As 2006 Best-selling Brand

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Plant closures, waning sales, striking its truck sales is down by 14 percent.
losses and job cuts - these and more This has dragged Ford's performance
miseries challenged Ford in the previous downwards.
years. The miseries seem unending and The lackluster plight of Ford has led to
Ford finds it hard to cope with the the cessation of Taurus and Freestar
challenges. However, one thing that the production. The use of car parts Ford
automaker should be thankful about is the Taurus created a milestone design.
fact that it was named the 2006 Unfortunately, Ford decided to halt
Best-selling Brand, a title snatched back production of the mentioned sedan and
from Chevy. minivan to focus on Edge and Lincoln MKX.
Ford managed to generate enough sales "We suspended production in early
volume in 2006 to get back the November so we could zero in on our
much-coveted auto title. Last year, GMs production of the Ford Edge and Lincoln
Chevy brand got the title by selling MKX," said Anne Marie Gattari,
2,415,059 Chevys and 2,396,532 to Freestar, like Taurus, had become largely
Chevrolets. GM, like Ford, also reported a vehicle for rental fleets. Also, Ford's
13 percent sales decline in December. For minivan sales drop from more than 250,000
the entire year, Ford suffered an 8.7 units in 2000 to less than 86,000 in
percent drop in sales. 2005. According to Autodata,, Freestar
However, Ford F-Series parts seem to have sales dropped by 35 percent through
retained its victorious stigma. The bread November. Ford intends to resume building
and butter pickup truck of the automaker minivan early this year. "We're giving
has won the popularity contest among our customers what they want," Gattari
light trucks. On the one hand, Toyota added.
bagged retained its title among cars. The Ford is expected to cut North American
overwhelming demand for Toyota light production by 14 percent in the first
trucks boosts the automaker's sales in quarter of 2007. George Pipas, Ford's
the United States. Toyota claims that its sales analyst, said it wasn't clear
2006 sales were up by about 13 percent. whether the Freestar's elimination would
Compared to its 2005 sales, Ford's 2006 increase that figure. Pipas added, "It's
sales were down by 8 percent. Further, just too early to tell at this point.






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