The Social Aspects of Top Performing Video Games

Our latest ongoing research into the video gamingsurpassed the total sales for any other individual
sector has uncovered some interesting trends.game on the eBay platform.
The top three best-selling games for Q3 2008Even in an upcoming economic recession, video
were Wii Fit, Mario Kart Wii and Grand Theftgames sales might experience an increase. These
Auto. Two out of those three are multi-purposenon-traditional games fulfill different aspects of the
games that appeal to a wider age and genderleisure experience. For example, Guitar Hero
bracket. Additionally, when comparing the totalbecomes a way to listen to music, while also
revenues for video games since 2006, Guitarcreating a new air guitar experience; Rock Band,
Hero-another multi-purpose game-ranked in theanother high selling game that comes complete
top three. Consumers seem to prefer multi-playerwith a microphone, allows friends to come
new control-interface games over traditionaltogether to play in a band; and Mario Kart Wii
single-player games.draws people together to fulfill a groups'
Wii Fit is a good example. Not only can it becompetitive urges.
played a group of people, but it also involvesHow well these sales will do during this Christmas
more physical interaction and is a fun way to stayseason in comparison to 2007 is a question that
in shape. In comparison to more traditional games,remains to be answered. We at Advanced are
Wii Fit nearly closes the gender gap with 48%monitoring our daily data for video games sales,
female purchasers from the eBay platform. Also,and look forward to watching the how the eBay
despite its very recent release in April and Mayvideo game market unfolds.
2008, total sales of this game alone have