| How to Sell E-books using PayPal
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| | your ad copy.
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| 18th April 2007
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| | The importance of maintaining this
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| Author: Jamie
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| | control cannot be over-stated. No one
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| We've probably all seen web sites
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| | buys anything without first being told
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| featuring paid content requiring the use
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| | about the product. You simply must
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| of a credit card. Generally such a web
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| | provide some advertising copy describing
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| site provides a brief paragraph or two
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| | your e-book or it will not sell. Keeping
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| advertising their product, perhaps
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| | the paypal download software on your own
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| displaying a table of contents and
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| | website enables you to have complete
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| finally a form making the information
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| | control over the process.
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| available for download.
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| | When you decide to do this, you will need
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| The true advantage of any digital
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| | to find some paypal software for your
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| product, such as an online e-book, is the
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| | website. This generally takes the form of
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| instant gratification factor. Customers
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| | a CGI or PHP script, the one I use is
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| don't want to wait for product delivery.
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| | called PayVeX (an open source package).
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| Instant payment notification or IPN (a
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| | If you are already familiar with mysql
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| paypal term) makes it possible to safely
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| | database settings, you're well ahead of
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| and securely deliver an e-book
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| | the game. If not, you should ask your
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| immediately after purchase.
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| | hosting provider about them.
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| If you are an author of such an e-book,
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| | When locating paypal software, it is
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| you might be interested in providing this
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| | essential that the package ship complete
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| service on your website. While it may
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| | with source code in an unencrypted form.
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| seem complex or perhaps something only
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| | While you might not be interested in the
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| larger companies can do, any small
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| | technical details of software design, you
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| business or freelance writer can easily
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| | may some day find yourself in a position
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| make their e-book available as a download
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| | where the paypal script will need to be
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| for their website visitors.
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| | modified. It is impossible to hire
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| The nice thing about using a well known
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| | someone to do this if the software
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| company such as paypal is the trust
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| | doesn't include full, unencrypted source
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| factor. Your visitors are far more
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| | code. It is therefore essential that you
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| inclined to trust paypal than they might
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| | have access to it, even if you never
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| another unfamiliar payment processor.
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| | intend to make modifications yourself.
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| Paypal is known for its high standards in
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| | After you have selected the software, you
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| the area of security, using them as a
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| | might decide to install it yourself or
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| sort of "trust broker" allows you to
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| | hire an expert to do it. If you should
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| capitalize on their reputation.
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| | decide to install it yourself, you would
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| The first step is determining whether or
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| | follow any included instructions
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| not you will be doing this yourself or
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| | (generally running some type of setup
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| using one of the many commission based
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| | procedure). You may be surprised at how
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| online services.
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| | easy this is to do.
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| Commission based resellers offer some
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| | Should you decide to hire an expert, you
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| advantages, most notable is slightly less
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| | will need to give them your hosting
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| complexity. You simply create an account
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| | provider login credentials. It is
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| with them and upload your files, they
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| | important to change your password before
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| take on the role of another broker. The
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| | asking them to login.
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| main selling point of such a broker is
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| | Changing your hosting password before and
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| "ease of use".
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| | after hiring the services of an expert is
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| Another, less expensive approach is to do
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| | important, not only will you be
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| this yourself. This is not very
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| | preventing that person from logging in
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| difficult, anyone, even smaller home
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| | again, you will also be protecting
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| based businesses and freelance writers
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| | yourself in the event your credentials
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| can easily do this using inexpensive off
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| | were compromised during the password
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| the shelf paypal software. Should you
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| | exchange. (ideally, you would use
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| find yourself in over your head, you can
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| | something like PGP to exchange this
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| always hire an expert to perform the
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| | information)
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| software installation.
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| | Installing and operating a paid download
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| There are two advantages of installing
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| | tool on your own is easy, best of all,
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| your own system.
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| | you are completely free to tweak or
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| The obvious advantage is that you won't
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| | adjust your website to enhance its
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| have to pay a commission to another 3rd
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| | selling impact.
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| party, the transaction is strictly
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| | Jamie is a consultant with offering UNIX
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| between yourself, paypal and your
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| | consulting services and support for
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| visitor.
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| | PayPal Download Software and can be
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| Another, less obvious yet crucial
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| | reached by using this software consulting
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| advantage is that you will have complete
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| | form.
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| control over the design and layout of
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