| Obtaining high quality targeted traffic to your | | | | reputable auto responder service that obeys all |
| website has never been as challenging as it is | | | | the spam laws. This can get complicated because |
| today. There are several different ways to | | | | you also have to advertise your lead capture |
| advertise your website all with varying results. | | | | page. Banner advertising is very simple and can be |
| This article will discuss a brief history of | | | | effective if your banners are placed on relevant |
| advertising online, current advertising techniques | | | | websites. But this method is also very expensive. |
| and why website content is so important. To | | | | Banner advertising can cost you as much as |
| understand the best way to advertise online and | | | | $20-$50 per thousand impressions which could run |
| increase your website's traffic today first you | | | | you anywhere from $2,000-$5,000 per month. A |
| should learn about the history of advertising on | | | | lot of companies today use pop up ads as a way |
| the internet. In the 1990's when the internet was | | | | to get traffic. But with the increasing popularity of |
| still young the most effective way to advertise | | | | pop up blockers pop up ads do not attract as |
| online was through banner ads. By 1996 | | | | much traffic as they used to. The most effective |
| companies were advertising through Juno's new | | | | way to get highly targeted traffic to your |
| ad supported e mail service and Webconnect | | | | website is by getting indexed by the search |
| started to offer accurate measurement tools to | | | | engines. Relevant back links will help you with your |
| advertisers such as URL tracking. ( | | | | search engine rankings but if you do not have |
| Advertising.htm) It has been said that in 1998 | | | | good content the links will not matter. For |
| Amazon was the first to launch a successful | | | | example, when someone types something in the |
| affiliate program. They invited webmasters and | | | | search engine such as "Dodge Trucks" that |
| retailers to link to their website in exchange for a | | | | searcher will more likely click on a website with |
| commission. This was the beginning of the still | | | | information on that particular brand, not just |
| popular advertising method of link exchanging. | | | | "Trucks." If you are selling Dodge trucks it would |
| That same year Larry Page and Sergy Brin | | | | benefit you to have an article about that particular |
| introduced Google to the World Wide Web. This | | | | brand of trucks. This will help the search engines |
| new search engine technology was designed to | | | | to index your website and you will get more |
| analyze these back links which were considered | | | | return visitors. There are two different ways you |
| votes for a website. The "votes" determined how | | | | can get good website content. The first way is |
| the page was ranked in the Google index. ( Today | | | | by writing your own articles pertaining to your |
| there are over 66 million websites on the World | | | | online niche. You can then add them to your |
| Wide Web and a lot more ways to advertise | | | | website or blog to increase your traffic. Or you |
| your site than there was just a decade ago. | | | | can submit them to free article sites like this one |
| Companies use everything from pop up ads, | | | | with a link to your website. Either method will give |
| banner advertising and even ads that interrupt | | | | you more targeted traffic. Advertising online has |
| online games and other interactions. Advertisers | | | | come a long way since simple banner ads in the |
| are always looking for easier, faster and less | | | | 1990's. Webmasters, companies and affiliate |
| expensive ways to promote their products and | | | | marketers have a wide variety of different ways |
| services. The cost of regular postal mail has | | | | to get their message across online from email |
| increased over the years making electronic mail | | | | marketing to pop up ads. But they can get |
| the better choice. Email advertising can result in a | | | | complicated and expensive. To avoid these issues |
| better targeted audience. Customers who receive | | | | the best way to get traffic to your website is by |
| the email message are interested in what the | | | | having accurate content. Relevant website |
| advertiser has to say; therefore they click on the | | | | content will help the search engines index your |
| link. There are also several downsides to this form | | | | site and visitors will like what they see and return |
| of advertising. In order for email advertising to be | | | | for more information. Writing your own articles |
| effective you have to have a well designed lead | | | | and subscribing to articles previously written are |
| capture page. Along with this you must use a | | | | two great ways to get content for your website. |