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The PS3 Games Mystery

The news is out: the PS3 games console is Microsoft and Xbox 360. Xbox 360 hit the
to be launched simultaneously around the stores last year and is still the top
globe in November 2006. But despite the gaming console according to market
grand global launch plan for the PS3 trends. Jennie Kong, Sony's European
games console, there are doubts about its branch's PR manager, defends the
impact on the market. Even more, game company's strategy and claims that the
analysts doubt if this global launch can company doesn't allow itself to be
help Sony regain lost market because of dictated by their competitors' moves.
the earlier release of Microsoft's Xbox However, history supports the analysts'
360. There are also many speculations why views of the matter. It can be recalled
the new PS3's launch keeps getting that Microsoft and Sony had once faced
delayed.Though Sony claims that the the same situation, only this time, Sony
delays were due to digital rights has the advantage with the early release
management or DRM troubles, many analysts of their PS2 over the first Xbox. Current
believe otherwise. Analysts pose more Analysis' Steve Kovsky reminds that at
pressing issues as reasons for the PS3 that time, Microsoft suffered huge
games console's launch delays. Eiichi losses; clearly, Sony is slated for the
Katayama, an analyst from Tokyo-based same fate with PS3.If Sony pushes for the
Nomura Securities' Financial & Economic November 2006 launch, it gives the Xbox
Research, suggests that the delays are 360 a full year sales advantage. However,
probably caused by the slow progress of the PS3 games franchise's problem does
graphics chip development. Others offer not end with the launch's delays. Rumors
reasons such as insufficiency of and news are circulating that even before
appropriate software titles. However, its game console's launch, Sony is
Sony is quick to dismiss these rumors and planning to outlaw its resale. Different
again reiterated the problem of DRM for sources claim that Sony plans to sell the
their Blu-ray optical drive.Blu-ray chips new consoles with their own individual
provide the new console with removable licenses. This effectively prohibits
PS3 storage capacity that is five times second-hand sales in person or in online
bigger than the storage provided by DVDs shops like and In essence, buyers are
of older consoles. Reports that PS3's only purchasing the license to use the
Blu-ray and DRM feature are almost consoles; Sony still holds the
finished make them unlikely causes of proprietorship of the product. Game
delays. According to Katayama, ROM mark analysts comment that this is a logical
and BD+ licensing have already started move, if proven true. Sony would need all
which make copy protection technology an the push it can have to increase the
implausible reason. Analysts believe that sales of individual PS3 units.The company
if DRM technology really cause the delay, refrains from making comments about the
the profit from PS3 games console would allegations no licensing. They maintain
not suffer too much. However, if the that all important announcements have
reasons are as they believe -- graphics been made during the E3 trade show and
chip development -- the sales impact all other announcements would be made on
would probably be the worst in Sony's the PS3 games console launch. This
history.Sony contradicts the analysts' announcement, instead of putting a stop
measure of the situation and denies that to the rumor mill only fuel the fire. But
the delays set the PS3 games console and as it is, there is nothing gamers can do
the company at a disadvantage behind but just play their PS3 games and wait.




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